The world is changing. Science is moving on. We are learning more and more about how the brain works and what truly motivates people. Vision Statements have to keep up, too.
Here are three considerations I’ve wrestled with recently when contributing to Vision Statements:
- Present or future tense
The current literature available still says to put the Vision in the present tense, ‘We are XYZ’, as if it’s already happened. The scientific reason behind this is that when the brain hears the same message again and again, it begins to believe it. It’s scarily close to brainwashing, but for a good cause (right?). They call it neuroplasticity – the more you hear/say/think the Vision Statement, the more the nerve cells in the brain are connecting to each other, breaking the long-term relationship with your negative thoughts and literally re-wiring to the Visionary beliefs (Senay et al, 2010).