The Brief should be just that, brief.
Briefs are written in the Concept Phase of projects and change initiatives. As such, the aim is to clarify an existing or emerging idea or concept. Clarify it enough to understand if the idea seems to be a sound, good idea. Believe it or not, not all ideas are good ideas. Even those thought up by senior management.
The Concept Phase is essential in weeding out the bad ideas. The Project Brief is the tool to help.
However, there are a several tricky problems typically associated with the Concept Phase and the Brief. Be forewarned and be prepared for them! [Read more…]